Author Archives: Blaise Lucey

About Blaise Lucey

Content Manager @ March Communications -- a writerly technology content marketer guy who's helping tech companies with content marketing... and trying to help authors, artists and musicians use content marketing, too.

Media Companies: Go Mobile or Become Social Media Serfs

Media companies are having a hard time trying to get people to pay for digital news. When there are so many sites that just provide headlines and a few paragraphs of sensational context (which is what most people want, anyway), … Continue reading

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Digital Marketing for Bands: Everyone’s Doing it Wrong

There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” … Continue reading

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Don’t Like Native Advertising? Start Paying for News.

Lately, there’s been a lot of discussion about one of the newest advertising tactics in the journalism world: native advertising. You might have seen it yourself, if you’ve felt the need to click one of BuzzFeed’s “10 Reasons Why You … Continue reading

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Yes, The Goldfinch is Overrated… But Why?

I’m not really qualified to decide what does and doesn’t deserve a Pulitzer. But I’m of the somewhat strong opinion that “The Goldfinch” by Donna Tartt shouldn’t have made the cut. Let me break down this epic journey in rambling, … Continue reading

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Want to Market Your Band? Start Moving!

Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or … Continue reading

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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why

It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium … Continue reading

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Hachette v. Amazon: Whose Fault Is It, Anyway?

If you’ve paid any attention to the book industry, you’ll know by now that Hachette and Amazon are locked in some kind of pricing battle. The details aren’t that well known, but the strategy is: Amazon disabled the pre-order option … Continue reading

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