Author Archives: Blaise Lucey

About Blaise Lucey

Content Manager @ March Communications -- a writerly technology content marketer guy who's helping tech companies with content marketing... and trying to help authors, artists and musicians use content marketing, too.

Want to Market Your Band? Start Moving!

Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or … Continue reading

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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why

It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium … Continue reading

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Hachette v. Amazon: Whose Fault Is It, Anyway?

If you’ve paid any attention to the book industry, you’ll know by now that Hachette and Amazon are locked in some kind of pricing battle. The details aren’t that well known, but the strategy is: Amazon disabled the pre-order option … Continue reading

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Bands: Don’t Forget This One Thing When Marketing Online

The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you … Continue reading

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3 Ways to Measure Your Book’s Online Marketing Campaign

When it comes to online marketing, independent authors like to think they’re ahead of the curve. Social savvy, internet savvy, and savvy in other miscellaneous ways. But just because you made a Facebook Page and have a Twitter account doesn’t … Continue reading

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Innovation & Stagnation in the Traditonal Publishing Industry

The Tribune Company did something that surprised me the other day: it released a new product. An app, to be specific. Newsbeat converts newspapers into audio, so people can listen to them in the car, on their iPhone and in … Continue reading

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5 Boston Music Tech Start-Ups You Should Know About

We might already be entering the era of music business 3.0. That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him. I like the term. It acknowledges that streaming and downloadable … Continue reading

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3 New Ways You Can Sell CDs at Shows

It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low. In December 2000, 785.14 albums were sold. In 2013, that number dropped to 289.41 … Continue reading

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Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online

Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos. Then, suddenly, you’re … Continue reading

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Net Neutrality’s Meaning for Bloggers, Writers, and Musicians

Last week, the FCC struck down something called “net neutrality.” You might have seen headlines and decided it was boring. Maybe, for a little while, you were curious about the ruling’s meaning. No one really knows how things are going … Continue reading

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