Author Archives: Blaise Lucey

About Blaise Lucey

Content Manager @ March Communications -- a writerly technology content marketer guy who's helping tech companies with content marketing... and trying to help authors, artists and musicians use content marketing, too.

Innovation & Stagnation in the Traditonal Publishing Industry

The Tribune Company did something that surprised me the other day: it released a new product. An app, to be specific. Newsbeat converts newspapers into audio, so people can listen to them in the car, on their iPhone and in … Continue reading

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5 Boston Music Tech Start-Ups You Should Know About

We might already be entering the era of music business 3.0. That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him. I like the term. It acknowledges that streaming and downloadable … Continue reading

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3 New Ways You Can Sell CDs at Shows

It’s harder than ever -literally, ever - for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low. In December 2000, 785.14 albums were sold. In 2013, that number dropped to 289.41 … Continue reading

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Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online

Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos. Then, suddenly, you’re … Continue reading

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Net Neutrality’s Meaning for Bloggers, Writers, and Musicians

Last week, the FCC struck down something called “net neutrality.” You might have seen headlines and decided it was boring. Maybe, for a little while, you were curious about the ruling’s meaning. No one really knows how things are going … Continue reading

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Why People Can’t See Your Band’s Facebook Posts

You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly, truly, can’t see … Continue reading

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What Musicians Can Learn from YouTube Millionaires

A few years ago, I saw a video kicking around Facebook called “How to Trick People Into Thinking You’re Good Looking.” It was a standard YouTube video: a webcam photoshoot of some person, doing something. This video was pretty funny, … Continue reading

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7 Things Making Musicians (and the Music Industry) Go Out of Business

I recently stumbled across a really interesting documentary – “Unsound.” No, it’s not out yet. In fact, maybe it never will be. Right now, it’s in the funding stages on IndieGoGO and I beseech everyone to go help make it … Continue reading

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5 Ways Your Band Should Be Using Facebook

Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing. A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of … Continue reading

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How to Use a Blog to Sell Your Book

The government shutdown is over. For now. After so much productive and rigorous hashtagging on Twitter, complaints on Facebook, and half-plagiarised news articles looking for traffic, our representatives had no choice but to start funding things again. And agree to … Continue reading

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