Author Archives: Blaise Lucey

About Blaise Lucey

Content Manager @ March Communications -- a writerly technology content marketer guy who's helping tech companies with content marketing... and trying to help authors, artists and musicians use content marketing, too.

Don’t Like Native Advertising? Start Paying for News.

Lately, there’s been a lot of discussion about one of the newest advertising tactics in the journalism world: native advertising. You might have seen it yourself, if you’ve felt the need to click one of BuzzFeed’s “10 Reasons Why You … Continue reading

Posted in Virtual Philosophy | Tagged , , , , , | Leave a comment

Yes, The Goldfinch is Overrated… But Why?

I’m not really qualified to decide what does and doesn’t deserve a Pulitzer. But I’m of the somewhat strong opinion that “The Goldfinch” by Donna Tartt shouldn’t have made the cut. Let me break down this epic journey in rambling, … Continue reading

Posted in For Writers | Tagged , , | 5 Comments

Want to Market Your Band? Start Moving!

Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or … Continue reading

Posted in For Bands | Tagged , , , , , | Leave a comment

YouTube’s Music Service Could Screw Indie Musicians – Here’s Why

It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium … Continue reading

Posted in For Bands | Tagged , , , , , | Leave a comment

Hachette v. Amazon: Whose Fault Is It, Anyway?

If you’ve paid any attention to the book industry, you’ll know by now that Hachette and Amazon are locked in some kind of pricing battle. The details aren’t that well known, but the strategy is: Amazon disabled the pre-order option … Continue reading

Posted in For Writers | Tagged , , , , , , , , , | 1 Comment

Bands: Don’t Forget This One Thing When Marketing Online

The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you … Continue reading

Posted in For Bands | Tagged , , , , , | Leave a comment

3 Ways to Measure Your Book’s Online Marketing Campaign

When it comes to online marketing, independent authors like to think they’re ahead of the curve. Social savvy, internet savvy, and savvy in other miscellaneous ways. But just because you made a Facebook Page and have a Twitter account doesn’t … Continue reading

Posted in For Writers | Tagged , , , , , , | 3 Comments