Category Archives: Marketing

How One Author Makes Facebook Work

Facebook has been something of a Rubik’s Cube for authors. Even if you take a look at some of the most famous authors’ Facebook Pages, you can tell that the teams pulling the strings have a pretty poor understanding of … Continue reading

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[GUIDE] How to Use a Blog To Show Off Your Creative Work

When it comes to blogging, nothing is ever easy. Creative people who are blogging as a way to show off their work have it even harder. You can upload as many art pieces and short stories as you want, but … Continue reading

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How to Market Your Book as a Product Without Feeling Guilty

When it comes to the word “marketing,” writers get squeamish. Call our books a “product,” and you’re likely to catch a fist to the face. Okay, maybe not a fist. But at least a curled nose and some whispered muttering … Continue reading

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Why You Need to Curate Your Own Content

You know the guys in the museum that show people things behind the glass and then tell them why those things are significant? When you post some funny thing on Facebook, that guy in the museum is you. Sure, you … Continue reading

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How A Sci-Fi Magazine Uses Facebook to Sell Issues

When authors talk about promoting their books, the “S” word isn’t far behind. Everyone knows social media is important for writers in some abstract context, but they’re not sure how it actually works. That includes me. I’ve tried investigating it … Continue reading

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What We Can Learn From France and Google’s War Over Free Content

There’s a territorial dispute afoot, have you heard about it? French newspaper publishers have accused Google of deterring would-be readers by displaying the first sentences of an article in “Google News.” The working theory is that, rather than clicking into … Continue reading

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When You Can’t Just Make Art for Art’s Sake

My last blog post, which talked about the merger between Penguin and Random House, reminded me of an important lesson that, as someone who enjoys the notion of “being creative,” I shouldn’t have forgotten. On the internet, you can’t make … Continue reading

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Why You Should Care About Tumblr (And Why You Shouldn’t)

Tumblr. Heard of it? It’s a nifty, micro-blogging website that takes the best parts of Twitter, Pinterest, and Facebook, then mercilessly mashes them altogether. More than anything, it looks like an interactive copyright violation. But this interactive copyright violation has … Continue reading

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Facebook’s IPO: The Good, the Bad, the Ugly

Today marks a new low in Facebook’s share value as the initial lock-up for employees ended and some key people left the company. This has prompted a flurry of speculation about whether Facebook is doomed or not. I’m not going … Continue reading

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4 Things You Need to Know About the Brave, Lonely World of Blogging

When I posted my first attempt at “15 Minute Fury” – blog posts that I don’t spend more than 15 minutes on – I thought pretty hard about it. You know, afterwards. I was wondering if I was sacrificing quality … Continue reading

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