You wrote the book. You did the research. You got a cover. Finally, you formatted the thing for Amazon Kindle and decided to try KDP Select.
Gleefully, you set up the promotion and let ‘er whirl. You scaled your expectations accordingly. “Maybe a dozen sales, not more… but, you know, maybe it’s the next Fifty Shades of Grey. A hundred sales.”
The downloads come rolling in like a tsunami – ten, twenty, a hundred downloads. Those are great, because it shows people are interested in what you’re writing. Or at least interested in stockpiling free books.
Then, it’s over and you wait for the “ripple effect” you’ve heard about… but nothing happens. That’s it. You just worked on a book for a few years and handed it out to anonymous strangers. You get zero sales from your KDP Select promotion.
Bands have a lot of different attitudes when it comes to how they use Facebook.
You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows or buying an album or posting on their wall.
Most, though, reserve Facebook for just a few things: behind-the-scenes photos, concert pictures and announcements.
That’s usually the case whether your band’s Facebook Page has 10 Likes or 10,000. The real curiosity, then, is why all those Likes don’t translate into something more tangible a lot of the time.
Every band has been there: You post something about an upcoming show, sit back and… no one likes the post. Or comments.
Why? The truth is that only 15 percent of your fans see your posts. If the average band has about 200 Facebook fans, that means 30 people see that you’re having a show.
What’s the solution? Get email addresses. And keep getting them.
Posted in For Bands
Tagged albums, bands, cds, DIY, For Bands, local shows, marketing, music, musicians, records, self-publish
Ebook sales have slowed down. Flattened. Softened. Whatever word you want to call it. Worldwide sales for the first quarter this year? They declined.
Over at Rough Type, Nicholas Carr speculated a little bit about why eBook sales have so abruptly become steady, rather than revolutionary.
Specifically, he brought up the iPad. I’ve thought about the indirect effect of tablet computers on eBooks, too. Especially when I saw that e-readers are dying.
Take a look at this graph and tell me what you see.
To me, it looks like a complement-to-print-books-future, not a eBooks-are-killing-print-totally future.