The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers.
One day, you make a YouTube video. The next… well… you’re famous. Right?
Or maybe you’ll find the answer in Facebook and Twitter and ReverbNation, instead. If you spend enough money online and have a good website, won’t that make sure your band gets heard?
If you’ve tried all of this stuff, or you’ve thought about trying it, you might already know the answer. In the scramble to market their music online, bands are forgetting one vital thing:
When it comes to online marketing, independent authors like to think they’re ahead of the curve. Social savvy, internet savvy, and savvy in other miscellaneous ways.
But just because you made a Facebook Page and have a Twitter account doesn’t mean that they’re helping sell your eBook.
Online marketing is a mysterious mix of luck and gossip. Whenever social media is brought up – whether by indie authors or bands, or in a corporate boardroom – a reflective hush falls over the crowd. The sound of doubt.
Social media or a blog campaign can help promote your eBook. But you need to know how to measure those efforts to see what’s actually working and what’s just hype (such as paying $599 for social media services). Amazon won’t give you any kind of dashboard to see where sales are coming from, so it’s up to you.
Here are three ways to do it:
The Tribune Company did something that surprised me the other day: it released a new product. An app, to be specific. Newsbeat converts newspapers into audio, so people can listen to them in the car, on their iPhone and in various other Mobile scenarios.
Aside from Tribune newspapers like The Los Angeles Times, Newsbeat will also play content from news providers like CNN and Fox News. Stories can be skipped and, over time, the app will learn what kinds of stories readers – I mean listeners – will want to hear most.
Maybe this will work. Maybe people will stick with the relatively unpredictable and unpersonalized stuff coming from the radio. But the great news, either way, is that The Tribune Company is trying to do something different.
Can book publishers say the same?
We might already be entering the era of music business 3.0.
That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him.
I like the term. It acknowledges that streaming and downloadable songs (music business 2.0) existed before this new wave of music tech start-ups.
And also acknowledges that streaming and downloads are, slowly but surely, failing musicians.
To be a musician has always been a very poor career move, but you could at least count on album sales to stay (kinda) afloat. That option’s gone, because most people aren’t willing to spend money on music. Digital downloads are dropping. Streaming pays tiny shards of pennies to artists.
So what kind of technology can actually help bands make music, distribute music and get paid? I went to a Boston Music Tech Meetup last week to find out.
Posted in For Bands
Tagged DropKloud, For Bands, GroupTones, Mixxx, music, music marketing, music tech, Musikata, SonicBids, start-up, tech, technology
It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low.
In December 2000, 785.14 albums were sold.
In 2013, that number dropped to 289.41 million. This past January, sales reached another record weekly low.
My laptop doesn’t even have a place to put CDs. Itunes has been offering a digital alternative for years. Streaming radio stations like Spotify & Pandora have made the process of music-to-ears even smoother… and free-er.
Iphones and iPads don’t play CDs.
But bands keep trying to sell them shows, because it’s still one of the most straightforward ways to make money from music. But trying to sell a CD at a show full of music lovers with smartphones is like trying to sell a DVD to someone with Netflix. Or iTunes. Or Amazon. Or Google Play.
Trust me, they’ve moved onto something else.
Last week, the FCC struck down something called “net neutrality.” You might have seen headlines and decided it was boring. Maybe, for a little while, you were curious about the ruling’s meaning.
No one really knows how things are going to work in a post net-neutrality world. But there are a lot of alarm bells ringing. Let’s break it down and then talk about what this could mean for bloggers, writers and musicians.