The government shutdown is over. For now. After so much productive and rigorous hashtagging on Twitter, complaints on Facebook, and half-plagiarised news articles looking for traffic, our representatives had no choice but to start funding things again. And agree to fund the things they passed this year already.
During that time – while I was caught up in the virtual world of eating different blog posts like Cheetos – I stumbled upon one entitled “The Great Library of Alexandria was destroyed by budget cuts, not fire.”
Interesting headline. Related to the current crisis, albeit peripherally. It was enough to get almost 100,000 views since October 8, along with over 200 comments, so I would consider the piece a success.
And the best part? The blog post was advertising a book by the author. A book I actually clicked.
Last week, I ventured out to see a band I had discovered on Pandora – El Ten Eleven. I’ve known about them since 2009, when their song, “My Only Swerving,” emerged onto one of my radio stations.
Ever since I graduated college and moved to a place where bands actually visit, I’ve been periodically checking to see whether El Ten Eleven is making any East Coast tours. But they usually don’t, because they’re a West Coast band and incredibly obscure.
After all, they’re not just an instrumental band, they’re a duo. Yup, that’s right – there’s a drummer and bassist-guitarist guy. When they finally did come around to Boston, I grabbed tickets. I brought friends.
“Who are they?” Friends asked.
“Don’t worry about it, I found them on Pandora,” I said. And I wasn’t the only one.
You wrote the book. You did the research. You got a cover. Finally, you formatted the thing for Amazon Kindle and decided to try KDP Select.
Gleefully, you set up the promotion and let ‘er whirl. You scaled your expectations accordingly. “Maybe a dozen sales, not more… but, you know, maybe it’s the next Fifty Shades of Grey. A hundred sales.”
The downloads come rolling in like a tsunami – ten, twenty, a hundred downloads. Those are great, because it shows people are interested in what you’re writing. Or at least interested in stockpiling free books.
Then, it’s over and you wait for the “ripple effect” you’ve heard about… but nothing happens. That’s it. You just worked on a book for a few years and handed it out to anonymous strangers. You get zero sales from your KDP Select promotion.
Bands have a lot of different attitudes when it comes to how they use Facebook.
You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows or buying an album or posting on their wall.
Most, though, reserve Facebook for just a few things: behind-the-scenes photos, concert pictures and announcements.
That’s usually the case whether your band’s Facebook Page has 10 Likes or 10,000. The real curiosity, then, is why all those Likes don’t translate into something more tangible a lot of the time.
Every band has been there: You post something about an upcoming show, sit back and… no one likes the post. Or comments.
Why? The truth is that only 15 percent of your fans see your posts. If the average band has about 200 Facebook fans, that means 30 people see that you’re having a show.
What’s the solution? Get email addresses. And keep getting them.
Posted in For Bands
Tagged albums, bands, cds, DIY, For Bands, local shows, marketing, music, musicians, records, self-publish