Reading Time: ~5 minutes
This wasn’t the exact title of the recent New York Times article. It was The Huffington Post-esque “A Generation’s Vanity, Heard Through Lyrics.” Of course, I wasn’t really that upset or offended by the title, I was a little exasperated. I’ve touched on newspapers and their desperate appeal to their vastly middle-aged to older audiences through generational slamming before.
No, I phrased it the way I thought that the title should have been phrased: as a question. A generation’s vanity, heard through lyrics?
So then, I could answer: no.
It was March 2010 and I was sitting in one of the uncomfortable, steel chairs of my college’s study hall, looking at the decomposing scraps of snow on the sidewalks below and tapping my finger like a metronome against the mouse. Every now and then, I would gaze at the cover letter on the screen in front of me.
Why did I want to work at Company X? Well, since infancy, I had dreamed of selling whatever Company X made, or doing whatever Company X wanted me to do. Right. And I vastly admired that Company X did whatever Company X’s website said it did.
After slapping on a custom-tailored resume to my heartfelt letter, I emailed it, straight down to the bottomless wishing well where all my applications seemed to go – dropping down without even a splash.
~Reading Time: 5 minutes
I know you’ve heard the hype. Teenagers are Tweeting each other from their phones. Scratch that. Everyone is Tweeting from their phones, because they all have fancy new smartphones (kinda). Companies are in a panic to follow suit, creating accounts and begging people to follow them.
I think it’s time that someone pointed out that this strategy might be a little effective – particularly for small companies looking to grow public awareness -but, overall, the impact will be minimal. Why? Because it’s all completely over-hyped.
Reading Time: ~3 minutes
Kay S. Hymowitz planted a landmine of a post (read: publicity stunt for her book) on The Wall Street Journal last month. “Where Have The Good Men Gone?” claims that a man in his 20s can “live in pig heaven” thanks to revolutionary advancements such as video games, women’s rights, poor social role models, and pornography.
She cites varied evidence for the gender’s laziness, mostly relying on employment statistics and the rate at which women are outearning men when it comes to college degrees (34% vs. 27%). Hymowitz also brings up “Knocked Up” as emblamatic of the times, beacuse it shows a successful woman and stoner-loser-slacker-man-child.
Reading Time: ~5 minutes
It didn’t start with the amazingly anecdotal “What Is It About the Twentysomethings?” published in The New York Times last August – which featured a nauseating collage of scrawny young kids that looked like the results of a 12th grade art project – but this sure as hell made it official.
Don’t get involved, I told myself. It’ll blow over. If you complain, you’ll just make yourself a target and people will use select quotes to validate their impression of angry, entitled, slacker millennials.