The Tribune Company did something that surprised me the other day: it released a new product. An app, to be specific. Newsbeat converts newspapers into audio, so people can listen to them in the car, on their iPhone and in various other Mobile scenarios.
Aside from Tribune newspapers like The Los Angeles Times, Newsbeat will also play content from news providers like CNN and Fox News. Stories can be skipped and, over time, the app will learn what kinds of stories readers – I mean listeners – will want to hear most.
Maybe this will work. Maybe people will stick with the relatively unpredictable and unpersonalized stuff coming from the radio. But the great news, either way, is that The Tribune Company is trying to do something different.
Can book publishers say the same?