In the summer of 2010, when I started my first job, I listened to about six hours of Pandora a day. The ads were an annoyance, but I sat through them because I loved the songs that Pandora found for me.
I knew that there was such a thing as “Pandora One,” but, like most millennials, I scorned the idea of paying for something I knew I could get for free.
Yet Pandora persisted. Hours and hours a day, it brought me amazing bands I never would have otherwise heard.
A few months in, I took the $32-a-month plunge. And I’ve never looked back.
Why did I buy something that was so optional? More importantly, how can any creative person ever hope to get compensated in the age of the optional purchase?