Systems Online: An Album Exploring the Digitization of the Self

My band, Job Creators, released out latest album, Systems Online, on June 27. We worked to polish six songs that we are really, really proud to share with everyone. If you’re curious, you can listen on Spotify or, if you’re old-fashioned like me, you can buy the music on iTunes by looking up “Job Creators.”

Given that we are an instrumental duo gravitating somewhere in the orbits of trance rock and jazz fusion, I thought I’d take the time to write what each song means and why we think the album’s concept is so integral to the wider culture.

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An Interview with Alec Hutson on Self-Publishing, Fantasy, and the Book Industry

The battle has been going on for years now: traditional publishing vs. self-publishing. For fantasy and sci-fi, romance and young adult, a million different options are available to those brave enough to try.

And whether you decide to traditionally publish or self-publish, getting your book discovered is a problem. Amazon has weird algorithms. Goodreads has merciless reviewers. Bookbub promotions can be effective, but hard to attain.

But good things can happen to good books. Alec Hutson is proof. Hutson, author of the fantasy novel The Crimson Queen (December 2016), decided to self-publish after a frustrating year of trying and waiting and trying some more to get agents to read the book.

In just five months, the book has 800+ ratings on GoodReads. He’s seen spikes of 100+ book sales overnight. And he’s out-earned any advance that agents could promise him.

When my friend gave me a copy of The Crimson Queen, I wasn’t sure what to expect. It’s hard to find a good fantasy book. Especially in the world of self-publishing. But it was a great book. Far better than the absolutely dreadful Queen of the Tearling, which can be found recommended in New Yorker blogs and National Bestseller lists alike. It’s rated higher, too.

So how did Hutson break though? What was his journey to becoming a self-published author? I recently had an email interview with him to find out.

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Promoting Your Book with BookBub: A Case Study

My first novel, Blest, was published last year in March. It wasn’t traditionally published, but it wasn’t traditionally self-published, either. I worked with Alloy Entertainment to outline and write the book. It’s been an interesting process, because we’re also working with the Powered by Amazon team.

Powered by Amazon takes book marketing to a new level. As a marketer myself, it’s been really interesting to see how the team has promoted Blest. Especially since I’ve been studying how books are being marketed for a few years now.

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The Big Bad Discovery Problem: How Is Anyone Going to Find Your Book?

Discover books marketing

At #FutureBook16, a conference based in London, authors, agents, publishers, and others converged to discuss the future of the book. Or, really, the future of publishing.

Spoiler: the industry doesn’t think it’s that bright. In his keynote, Tim Healy Hutchinson Hachette UK said that the book market is in “secular decline.”

The entire industry is shaking, reeling, seizing up. I’ve talked about the failure of the book industry to adapt to digital marketing strategies.

One statistic that I saw passing through the Twittersphere really leapt out at me:

In online searches, 60% of all book searches are deliberate.

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Haybaby: The Hardest Brooklyn Math Rock You’ll Ever Hear

Haybaby Blood Harvest

Math rock is a funny term to define. It’s pretty much accepted that bands like Slint and Don Caballero started it. To me, it’s basically any band that favors rhythm over melody. Usually, they’re instrumental groups. A lot of the time, they’re duos, like Giraffes Giraffes, Hella, or Job Creators (ahem).

Very few math rock bands try to delve into the dangerous territory of vocals. Don Caballero attempted this a few times, mostly on Punkgasm. And as compelling as “I’m gonna turn you into a bottle of bleach / and pour you into the rug” may be as a chorus, most math rock bands let the instruments speak for themselves.

The notable exception to me would be Polvo, a band whose thin, cheese-grater sounds were streamlined and smoothed into the hook-heavy, delightful math rock  jams of In Prism. The album is a masterful blend of vocals and math rock, especially “Beggar’s Bowl.”

But the wait for another bold and experimental and manic math rock vocal thing-a-ma-jig is over. It’s freaking Haybaby, baby, the hardest Brooklyn math rock you’ll hear today.

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Luxury Coops, Chapters 3 & 4

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3.1

Pure Strength is more dungeon than gym: wet floors, murky puddles, tiny mushrooms, soggy ceilings. Manny washes his face and peers at the red rims of his eyes, seeing the the bright fuzz of his youth in Mexico City, buttercups of houses in favelas full of diesel and sun.

He hears his daughter’s name.

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Blest is now available on Amazon!

I’m happy to announce that my book, Blest, is now available on Amazon. If you’re into young adult, fantasy, or romance, I’m sure you’ll love it.

Blest is a novel about what defines us as people and whether we let the world define us or whether we get to define ourselves.

When sixteen year-old Jim Blest meets Claire Morgan for the first time, he knows that there’s something special about her. And he already knows that there’s something special – or at least very wrong – about him.

As they learn what they really are, Jim and Claire have to wrestle with their feelings for each other… just as they’re pitched headfirst into a war that’s been going on for centuries.

When everyone is telling you who to be and what you need to become, do you listen to them? Or do you work tirelessly to break free from the path that was already chosen for you and try to go somewhere else entirely?

Check it out on Amazon!

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