Brand
- 4 major rebrands for Criteo (2019) and Bitly (2017), Roku (2021), Surfside (2022)
- Built integrated marketing strategy to reflect new brand
- Led trainings on new brand and product positioning
- Led brand & content team for launch of Roku Advertising
- +150% blog traffic YoY
- Winner, GDUSA Web Awards 2021
- Owned marketing strategy across organic channels (social, email, web, blog, SEO)
- Managed go-to-market strategy for 15+ countries
- Built inbound marketing strategy from ground-up for +200% traffic YoY each year, achieving 1M+ visitors in 2019
- Managed and executed integrated marketing programs for 100+ stakeholders
- Secured $63m in growth equity funding
- Drove 10,000+ leads a month via content, product, web demand strategy
- Grew blog traffic 100% YoY
Blaise Lucey 