When it comes to social media for authors, I’m skeptical at best. The average conversion rate for B2B companies on social media is 1.6 percent and they’re selling a solution to some kind of problem.
Authors are selling a commoditized experience, something that depends on recommendations – word-of-mouth – more than anything else.
In part, that’s what intrigues me so much about Libboo, a new company that is trying to help authors promote their work through “advocacy marketing.”
Libboo offers authors the power to reward their most passionate readers – the ones who recommend your book to their friends – and has the data analytics tools to monitor just who recommends the stuff and how they’re doing it.
It’s a bold step in the emerging world of social commerce. I recently had an email interview with Michael Boezi, Vice President of Strategy, to learn more about the solution and what Libboo hopes to achieve.