Libboo: A New Social Media Platform that Might Actually Help Authors

libboo When it comes to social media for authors, I’m skeptical at best. The average conversion rate for B2B companies on social media is 1.6 percent and they’re selling a solution to some kind of problem.

Authors are selling a commoditized experience, something that depends on recommendations – word-of-mouth – more than anything else.

In part, that’s what intrigues me so much about Libboo, a new company that is trying to help authors promote their work through “advocacy marketing.”

Libboo offers authors the power to reward their most passionate readers – the ones who recommend your book to their friends – and has the data analytics tools to monitor just who recommends the stuff and how they’re doing it.

It’s a bold step in the emerging world of social commerce. I recently had an email interview with Michael Boezi, Vice President of Strategy, to learn more about the solution and what Libboo hopes to achieve.

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