J.K. Rowling and the New Author’s Discoverability Problem

Harry PotterBy now, anyone in the literary world… who reads Internet News… has learned that J.K. Rowling released a novel about four months ago under a man’s name. Robert Galbraith, to be exact.

The book, The Cuckoo’s Calling, sold a whopping 1,500 copies in four months. Meanwhile, Harry Potter and the Deathly Hallows, by contrast, sold 8.3 million copies in one day. Fifteen hundred copies means that the book sold at a clip of about 10-15 a day.

Now, of course, it’s sprung to the top of bestseller lists, because J.K. Rowling is a big, established author. But this interesting – and bold – decision of Rowling’s highlights something that’s a little scary: the “discoverability” problem for new authors.

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