Publishers Are Actually Getting Excited About eBooks

3182535414_84a0f6c3d4_oThe general grumbling from book publishers and bookstores alike is that the whole eBook format is going to destroy them. Smart-mouthed, tech savvy people who like Disruption are quick to agree. They call publishers “dinosaurs” who don’t get it, and other mean things.

Really, publishers are trying to get quality books into the hands of readers.

When there are no filters, self-publishing threatens that notion of “quality” in a big way (as we can see with the acclaimed werewolf love stories).

But a lot of the time, authors are self-publishing because they have no choice. Publishers won’t take risks on unknown writers and certainly not on unconventional fiction. They’re more inclined to support blockbusters and nothing else.

Publishers have just had to adapt. We saw that when Random House and Penguin merged. And now, finally, it looks like they can finally say the word “eBook” without grimacing.

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