You wrote the book. You did the research. You got a cover. Finally, you formatted the thing for Amazon Kindle and decided to try KDP Select.
Gleefully, you set up the promotion and let ‘er whirl. You scaled your expectations accordingly. “Maybe a dozen sales, not more… but, you know, maybe it’s the next Fifty Shades of Grey. A hundred sales.”
The downloads come rolling in like a tsunami – ten, twenty, a hundred downloads. Those are great, because it shows people are interested in what you’re writing. Or at least interested in stockpiling free books.
Then, it’s over and you wait for the “ripple effect” you’ve heard about… but nothing happens. That’s it. You just worked on a book for a few years and handed it out to anonymous strangers. You get zero sales from your KDP Select promotion.