So, recently, the federal court in New York ruled that Apple played a “central role” in fixing eBook prices with publishers. The goal was to keep the cost of an eBook at $12.99, instead of $9.99.
This has ushered in a wave of speculation about the future of both pricing and print books and eBooks. One Wired article by Marcus Wohlsen even speculates that this could be the “end of the book as we know it.”
His argument is that, without competition, Amazon is going to be free to set prices for books, especially when bookstores fade away. The publishing industry is going through the painful throes faced by the music industry years ago and it looks like Amazon is going to clamber on top.
But the thing about technology is that the top is a slippery place, and it’s important to keep in mind that Amazon’s true power lies in the fickle decisions of the consumer.