An Interview with Alec Hutson on Self-Publishing, Fantasy, and the Book Industry

The battle has been going on for years now: traditional publishing vs. self-publishing. For fantasy and sci-fi, romance and young adult, a million different options are available to those brave enough to try.

And whether you decide to traditionally publish or self-publish, getting your book discovered is a problem. Amazon has weird algorithms. Goodreads has merciless reviewers. Bookbub promotions can be effective, but hard to attain.

But good things can happen to good books. Alec Hutson is proof. Hutson, author of the fantasy novel The Crimson Queen (December 2016), decided to self-publish after a frustrating year of trying and waiting and trying some more to get agents to read the book.

In just five months, the book has 800+ ratings on GoodReads. He’s seen spikes of 100+ book sales overnight. And he’s out-earned any advance that agents could promise him.

When my friend gave me a copy of The Crimson Queen, I wasn’t sure what to expect. It’s hard to find a good fantasy book. Especially in the world of self-publishing. But it was a great book. Far better than the absolutely dreadful Queen of the Tearling, which can be found recommended in New Yorker blogs and National Bestseller lists alike. It’s rated higher, too.

So how did Hutson break though? What was his journey to becoming a self-published author? I recently had an email interview with him to find out.

Continue reading “An Interview with Alec Hutson on Self-Publishing, Fantasy, and the Book Industry”

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Promoting Your Book with BookBub: A Case Study

My first novel, Blest, was published last year in March. It wasn’t traditionally published, but it wasn’t traditionally self-published, either. I worked with Alloy Entertainment to outline and write the book. It’s been an interesting process, because we’re also working with the Powered by Amazon team.

Powered by Amazon takes book marketing to a new level. As a marketer myself, it’s been really interesting to see how the team has promoted Blest. Especially since I’ve been studying how books are being marketed for a few years now.

Continue reading “Promoting Your Book with BookBub: A Case Study”