What Baby Yoda Can Teach Us About the Future of Memes

When George Lucas was pitching Star Wars and every major studio was rejecting it except for one, he probably couldn’t have imagined the three words together: “Baby Yoda memes.”

Although, given that the word “meme” orginated from the Ancient Greek word of mīmēma (“imitated thing”), maybe Yoda himself – a connisseur of broken English translations of ancient languages – would approve of Baby Yoda memes.

Baby Yoda memes have become a true viral sensation. Every social network is infected. Millions of hearts have melted upon sight of a speechless, big-eyed creature in a space western.

But why? And what does this mean for the future of streaming?

Beneath the sentiment, the true Force behind Baby Yoda and Baby Yoda memes, isn’t Star Wars or The Mandalorian.

It’s Mickey Mouse.

Continue reading