Bands: Don’t Forget This One Thing When Marketing Online

Bands need to build a local following before going crazy with online marketing.The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers.

One day, you make a YouTube video. The next… well… you’re famous. Right?

Or maybe you’ll find the answer in Facebook and Twitter and ReverbNation, instead. If you spend enough money online and have a good website, won’t that make sure your band gets heard?

If you’ve tried all of this stuff, or you’ve thought about trying it, you might already know the answer. In the scramble to market their music online, bands are forgetting one vital thing:

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