Tag Archives: music marketing

Digital Marketing for Bands: Everyone’s Doing it Wrong

There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” … Continue reading

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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why

It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium … Continue reading

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Bands: Don’t Forget This One Thing When Marketing Online

The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you … Continue reading

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5 Boston Music Tech Start-Ups You Should Know About

We might already be entering the era of music business 3.0. That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him. I like the term. It acknowledges that streaming and downloadable … Continue reading

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3 New Ways You Can Sell CDs at Shows

It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low. In December 2000, 785.14 albums were sold. In 2013, that number dropped to 289.41 … Continue reading

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Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online

Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos. Then, suddenly, you’re … Continue reading

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What Musicians Can Learn from YouTube Millionaires

A few years ago, I saw a video kicking around Facebook called “How to Trick People Into Thinking You’re Good Looking.” It was a standard YouTube video: a webcam photoshoot of some person, doing something. This video was pretty funny, … Continue reading

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