Don’t feel like you’re out-of-the-loop if you haven’t heard of Google+ — practically no one uses it.
Sure, there are some reports about a surge of users for Google’s social network, but that’s mostly people who have been tricked into using it by accidentally clicking the wrong button on YouTube or Gmail.
The average Google+ user spends 12 minutes a month on the site.
Google knows that, but they’ve found a new way to get people to use Google+.
This year, Google is going to create a whole new kind of category: social search.
That means if you’re a writer or a blogger without a Google+ profile, your stuff will never, ever, show up in Google’s results. Ever.