A Fictional Serial Killer Starts a Blog… Then What?

personabookmarketingI forget what I was Googling, but I found a very unique press release that caught my eye: “Serial Killer Starts Blog Ahead of 2MCH4YA Book Completion.” Yes, a serial killer featured in the upcoming novel, “taRNished,” now has a blog.

The blog is an example of what I’ve been thinking about a lot when it comes to book marketing: the power of personas. The only thing I wonder is… is this really going to work?

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