Why You Should Care About Tumblr (And Why You Shouldn’t)

Tumblr. Heard of it? It’s a nifty, micro-blogging website that takes the best parts of Twitter, Pinterest, and Facebook, then mercilessly mashes them altogether.

More than anything, it looks like an interactive copyright violation.

But this interactive copyright violation has been picking up steam. I’ve wanted to write about it for a month, especially after some recent studies, because I’ve wanted to start experimenting with its potential marketing impact… but there’s one small difficulty.

First, let’s go over the basics about why you should care about Tumblr in the first place:

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