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Category Archives: Marketing
When it comes to blogging, nothing is ever easy. Creative people who are blogging as a way to show off their work have it even harder. You can upload as many art pieces and short stories as you want, but … Continue reading
When it comes to the word “marketing,” writers get squeamish. Call our books a “product,” and you’re likely to catch a fist to the face. Okay, maybe not a fist. But at least a curled nose and some whispered muttering … Continue reading
You know the guys in the museum that show people things behind the glass and then tell them why those things are significant? When you post some funny thing on Facebook, that guy in the museum is you. Sure, you … Continue reading
When authors talk about promoting their books, the “S” word isn’t far behind. Everyone knows social media is important for writers in some abstract context, but they’re not sure how it actually works. That includes me. I’ve tried investigating it … Continue reading
There’s a territorial dispute afoot, have you heard about it? French newspaper publishers have accused Google of deterring would-be readers by displaying the first sentences of an article in “Google News.” The working theory is that, rather than clicking into … Continue reading
My last blog post, which talked about the merger between Penguin and Random House, reminded me of an important lesson that, as someone who enjoys the notion of “being creative,” I shouldn’t have forgotten. On the internet, you can’t make … Continue reading