content marketing

Why You Need to Curate Your Own Content

November 28, 2012

You know the guys in the museum that show people things behind the glass and then tell them why those things are significant? When you post some funny thing on Facebook, that guy in the museum is you. Sure, you may be sharing stuff about a dog wearing a hat instead of showing off a…

For Writers, Marketing

content curation, content marketing
What We Can Learn From France and Google’s War Over Free Content

November 15, 2012

There’s a territorial dispute afoot, have you heard about it? French newspaper publishers have accused Google of deterring would-be readers by displaying the first sentences of an article in “Google News.” The working theory is that, rather than clicking into the website for the full article, readers graze and move on, like information-hungry cows wandering…

For Writers, Marketing

content marketing, ebooks, Google, journalism, newspaper, self-publish