Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online

Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos.

Then, suddenly, you’re Viral.

As most bands know, the reality is different. You can drop $50 “boosting” a Facebook post for $0 in return. YouTube channels become haunted houses of cobwebs and shakily filmed videos of you playing in an empty bar. And streaming stations have destroyed a mid-market brand of listener and both Spotify and Pandora pay musicians terribly.

In the pursuit of precious exposure, musicians are leaving revenue far, far behind.

I haven’t yet come across a reliable way for bands to make (decent) money online… but I think I might have found one on the horizon. Gideen is a start-up, an online music platform that taps the best of every world to create what CEO Heiko Schmidt calls “a 3.0 music business model,” which casts aside the $1 song completely.

Fueled by fans, musicians, advertisers, artists of all stripes and a lot of songs, Gideen is hoping to revolutionize traditional licensing and revenue models in the music industry. Right now, the company is hosting an IndieGoGo campaign to fund it all.

Here’s what Schmidt had to say about Gideen, music marketing and the music industry in general:

Continue reading “Forget iTunes & Pandora: Gideen Offers Bands A New Way to Make Money Online”

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Why Instagram Selling Your Photos is a Lot Worse Than You Think

instagramsellphotos

Let’s be fair: it’s not clear if Instagram is actually going to sell user photos anymore.

And if you’re not on the Instagram train, let’s be clearer: Instagram is a mobile-based, photo-sharing service that’s popular because… well… it makes your photos look like they were taken in about 1975.

Recently, the terms of service for Instagram changed to include this hefty line, among others: “…a business or other entity may pay us to display your… photos… in connection with paid or sponsored content or promotions, without any compensation to you.”

Instagram has since decided that so blatantly selling user photos may not be a good idea, but it’s obvious in what direction the social network (now owned by Facebook) is moving:

Continue reading “Why Instagram Selling Your Photos is a Lot Worse Than You Think”