Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos.
Then, suddenly, you’re Viral.
As most bands know, the reality is different. You can drop $50 “boosting” a Facebook post for $0 in return. YouTube channels become haunted houses of cobwebs and shakily filmed videos of you playing in an empty bar. And streaming stations have destroyed a mid-market brand of listener and both Spotify and Pandora pay musicians terribly.
In the pursuit of precious exposure, musicians are leaving revenue far, far behind.
I haven’t yet come across a reliable way for bands to make (decent) money online… but I think I might have found one on the horizon. Gideen is a start-up, an online music platform that taps the best of every world to create what CEO Heiko Schmidt calls “a 3.0 music business model,” which casts aside the $1 song completely.
Fueled by fans, musicians, advertisers, artists of all stripes and a lot of songs, Gideen is hoping to revolutionize traditional licensing and revenue models in the music industry. Right now, the company is hosting an IndieGoGo campaign to fund it all.
Here’s what Schmidt had to say about Gideen, music marketing and the music industry in general: