Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people.
It’s when you’re on stage.
And it’s not just the music. Anyone who has been to local shows knows that a good part of the audience is only half-listening to the music. Your job is to convince them that it’s worth paying attention… and the way to do that is to start moving.
It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify.
It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low.
Online marketing for music has been one of the most hyped up things in the past few years. It seems simple, right? You release a song online. Promote it through some savvy Facebook marketing or YouTube videos.
You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly, truly, can’t see your band’s Facebook posts anymore.
A few years ago, I saw a video kicking around Facebook called “
Last week, I ventured out to see a band I had discovered on Pandora – 
Bands have a lot of different attitudes when it comes to how they use Facebook.
Last week, Thom Yorke of Radiohead caused something of an uproar when he proclaimed that he was pulling his music (or at least the stuff he held the rights to) from the online streaming service, Spotify.
Blaise Lucey 