Forget Facebook, Your Band Needs Email Marketing

karnivoolemailBands have a lot of different attitudes when it comes to how they use Facebook.

You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows or buying an album or posting on their wall.

Most, though, reserve Facebook for just a few things: behind-the-scenes photos, concert pictures and announcements.

That’s usually the case whether your band’s Facebook Page has 10 Likes or 10,000. The real curiosity, then, is why all those Likes don’t translate into something more tangible a lot of the time.

Every band has been there: You post something about an upcoming show, sit back and… no one likes the post. Or comments.

Why? The truth is that only 15 percent of your fans see your posts. If the average band has about 200 Facebook fans, that means 30 people see that you’re having a show.

What’s the solution? Get email addresses. And keep getting them.

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