No One Cares About Your Company’s Tweets

~Reading Time: 5 minutes

I know you’ve heard the hype. Teenagers are Tweeting each other from their phones. Scratch that. Everyone is Tweeting from their phones, because they all have fancy new smartphones (kinda). Companies are in a panic to follow suit, creating accounts and begging people to follow them.

I think it’s time that someone pointed out that this strategy might be a little effective – particularly for small companies looking to grow public awareness -but, overall, the impact will be minimal. Why? Because it’s all completely over-hyped.

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