Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing.
A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of content for fans. In fact, I realized the impact of social media when I was waiting to buy a CD, “The Catalyst Fire” by Dead Letter Circus, for almost three months.
That’s kind of a miracle. The “album” as a concept is dying because singles are selling so much better. Not only that, “anticipation” for a creative product is almost a foreign feeling on the Internet, where we’re entitled to instant downloads and streaming.
But there I was, waiting impatiently for October 29 when I could finally buy an album that had been on YouTube since August and available in Australia for months.
So what happened? Social media. Specifically, Facebook. Dead Letter Circus – and what I suspect is some help from the band’s album label, UNFED – brought social media marketing to some next level craziness and it worked. The album debuted at #2 on the ARIA Album Chart.
Here’s what any band can learn about social media from Dead Letter Circus: