Tag Archives: social media marketing

A Novel Told in Instagram Posts

I’m starting an experiment today: I’m writing a novel in Instagram posts. I’m not sure how many times a week I’m going to post new mini-chapters (Instagram’s limit is allegedly 2,2000 characters per caption), but every week following the chapters, … Continue reading

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Why People Can’t See Your Band’s Facebook Posts

You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly, truly, can’t see … Continue reading

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What Musicians Can Learn from YouTube Millionaires

A few years ago, I saw a video kicking around Facebook called “How to Trick People Into Thinking You’re Good Looking.” It was a standard YouTube video: a webcam photoshoot of some person, doing something. This video was pretty funny, … Continue reading

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5 Ways Your Band Should Be Using Facebook

Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing. A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of … Continue reading

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3 Social Media Mistakes We Can Learn from the Concert that Never Was

This post originally appeared on MarchPR.com.  I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show was on a … Continue reading

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Writers Stink at Social Media (And Why That’s Bad if You’re Self-Publishing)

I’ve talked about how bad writers can be at Facebook before. It’s pretty obvious if you just take a look around. There are exceptions to the rule, of course, but in general it seems that us writerly folks tend to … Continue reading

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Facebook’s IPO: The Good, the Bad, the Ugly

Today marks a new low in Facebook’s share value as the initial lock-up for employees ended and some key people left the company. This has prompted a flurry of speculation about whether Facebook is doomed or not. I’m not going … Continue reading

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