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Digital Marketing for Bands: Everyone’s Doing it Wrong
There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” they’ll still become rockstars. The fundamental problem with this belief is that people don’t pay…
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Hachette v. Amazon: Whose Fault Is It, Anyway?
If you’ve paid any attention to the book industry, you’ll know by now that Hachette and Amazon are locked in some kind of pricing battle. The details aren’t that well known, but the strategy is: Amazon disabled the pre-order option for Hachette books, discounts have vanished and some authors have gone completely unlisted. Meanwhile, Hachette…
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