In October 2012, I was inspired to start this website (at least in its current form), because I talked to a musician. Specifically, I talked to Owen Packard, the guitarist for UK-based metal band, Earthtone9.
I was trying to figure out whether eBooks and mp3s could still make authors and musicians some kind of money. And, if so, how could you get discovered in a world full of noise?
Earthtone9 had experienced a surge of fame in the early 2000s, but then, as Owen put it, “imploded.” However, they had a plan to get back together and make a new album.
To do it, they wanted to try combining live shows with some serious online promotion.
Here’s what they did: