Does Giving Away Your Music for Free Really Get People to Buy It?

musicfreeIn October 2012, I was inspired to start this website (at least in its current form), because I talked to a musician. Specifically, I talked to Owen Packard, the guitarist for UK-based metal band, Earthtone9.

I was  trying to figure out whether eBooks and mp3s could still make authors and musicians some kind of money. And, if so, how could you get discovered in a world full of noise?

Earthtone9 had experienced a surge of fame in the early 2000s, but then, as Owen put it, “imploded.” However, they had a plan to get back together and make a new album.

To do it, they wanted to try combining live shows with some serious online promotion.

Here’s what they did:

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The Internet Has Made Us All Entitled Content Thieves

paycontentThis week, the New York Times closed another loophole that got around its notorious paywall.

You know… the paywall.

The thing ensuring that one of the last bastions of what Americans call journalism (even if it’s owned by someone with a dubious background at best) doesn’t have to depend on advertising revenue that directly influences its content.

All to avoid paying $4 a week for news?

Hey, are you listening to music right now? Maybe you just read a great article on a news site. Or are you thinking about what kind of movie you’re going to watch on your computer tonight?

I bet you’re not going to pay for it.

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