Does Giving Away Your Music for Free Really Get People to Buy It?

musicfreeIn October 2012, I was inspired to start this website (at least in its current form), because I talked to a musician. Specifically, I talked to Owen Packard, the guitarist for UK-based metal band, Earthtone9.

I was  trying to figure out whether eBooks and mp3s could still make authors and musicians some kind of money. And, if so, how could you get discovered in a world full of noise?

Earthtone9 had experienced a surge of fame in the early 2000s, but then, as Owen put it, “imploded.” However, they had a plan to get back together and make a new album.

To do it, they wanted to try combining live shows with some serious online promotion.

Here’s what they did:

Continue reading “Does Giving Away Your Music for Free Really Get People to Buy It?”

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How One Author Makes Facebook Work

facebookmarketingforwriters

Facebook has been something of a Rubik’s Cube for authors. Even if you take a look at some of the most famous authors’ Facebook Pages, you can tell that the teams pulling the strings have a pretty poor understanding of how it all works.

In my quest for authors who use Facebook effectively, I first came across the Facebook Page of E.L James, the author of Fifty Shades of Grey, and talked about why that Facebook Page worked.

But now, I’ve finally found Inglath Cooper, who has over 18,000 Likes and a really active fan engagement.

What’s her secret?

Continue reading “How One Author Makes Facebook Work”