self-publish
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Content Marketing: Selling Your Masterpiece by Giving Another One Away
If you’ve heard of content marketing before, you know it’s not rocket science. It’s a lot like when stores give away free samples. You try enough of something to find out you like it, then you buy it. How you actually give the sample is the most important part. Businesses often offer free guides that…
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How A Sci-Fi Magazine Uses Facebook to Sell Issues
When authors talk about promoting their books, the “S” word isn’t far behind. Everyone knows social media is important for writers in some abstract context, but they’re not sure how it actually works. That includes me. I’ve tried investigating it all month, first by interviewing author Holly Robinson about how she uses Twitter. Then, by taking…
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The Future of Books (Calm Down Edition)
Let’s talk about the future of books by stating the obvious: books take a long time to write. In fact, per hour, I think they’re definitely one of the top most time-consuming forms of art. Writing a book in a year is considered almost a heroic effort. Two, three years, well, that’s about normal. A…
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What We Can Learn From France and Google’s War Over Free Content
There’s a territorial dispute afoot, have you heard about it? French newspaper publishers have accused Google of deterring would-be readers by displaying the first sentences of an article in “Google News.” The working theory is that, rather than clicking into the website for the full article, readers graze and move on, like information-hungry cows wandering…
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