Want to Market Your Band? Start Moving!

Lights, Camera, Visuals.Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people.

It’s when you’re on stage.

And it’s not just the music. Anyone who has been to local shows knows that a good part of the audience is only half-listening to the music. Your job is to convince them that it’s worth paying attention… and the way to do that is to start moving.

Continue reading “Want to Market Your Band? Start Moving!”

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5 Ways Your Band Should Be Using Facebook

Bands can learn a lot from the Facebook Page of Dead Letter Circus.Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing.

A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of content for fans. In fact, I realized the impact of social media when I was waiting to buy a CD, “The Catalyst Fire” by Dead Letter Circus, for almost three months.

That’s kind of a miracle. The “album” as a concept is dying because singles are selling so much better. Not only that, “anticipation” for a creative product is almost a foreign feeling on the Internet, where we’re entitled to instant downloads and streaming.

But there I was, waiting impatiently for October 29 when I could finally buy an album that had been on YouTube since August and available in Australia for months.

So what happened? Social media. Specifically, Facebook. Dead Letter Circus – and what I suspect is some help from the band’s album label, UNFED – brought social media marketing to some next level craziness and it worked. The album debuted at #2 on the ARIA Album Chart.

Here’s what any band can learn about social media from Dead Letter Circus:

Continue reading “5 Ways Your Band Should Be Using Facebook”