Want to Market Your Band? Start Moving!

Lights, Camera, Visuals.Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people.

It’s when you’re on stage.

And it’s not just the music. Anyone who has been to local shows knows that a good part of the audience is only half-listening to the music. Your job is to convince them that it’s worth paying attention… and the way to do that is to start moving.

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5 Ways Your Band Should Be Using Facebook

Bands can learn a lot from the Facebook Page of Dead Letter Circus.Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing.

A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of content for fans. In fact, I realized the impact of social media when I was waiting to buy a CD, “The Catalyst Fire” by Dead Letter Circus, for almost three months.

That’s kind of a miracle. The “album” as a concept is dying because singles are selling so much better. Not only that, “anticipation” for a creative product is almost a foreign feeling on the Internet, where we’re entitled to instant downloads and streaming.

But there I was, waiting impatiently for October 29 when I could finally buy an album that had been on YouTube since August and available in Australia for months.

So what happened? Social media. Specifically, Facebook. Dead Letter Circus – and what I suspect is some help from the band’s album label, UNFED – brought social media marketing to some next level craziness and it worked. The album debuted at #2 on the ARIA Album Chart.

Here’s what any band can learn about social media from Dead Letter Circus:

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