digital marketing
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What Baby Yoda Can Teach Us About the Future of Memes
When George Lucas was pitching Star Wars and every major studio was rejecting it except for one, he probably couldn’t have imagined the three words together: “Baby Yoda memes.” Although, given that the word “meme” orginated from the Ancient Greek word of mīmēma (“imitated thing”), maybe Yoda himself – a connisseur of broken English translations of ancient…
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Digital Marketing for Bands: Everyone’s Doing it Wrong
There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” they’ll still become rockstars. The fundamental problem with this belief is that people don’t pay…
