When it comes to social media for authors, I’m skeptical at best. The average conversion rate for B2B companies on social media is 1.6 percent and they’re selling a solution to some kind of problem.
Authors are selling a commoditized experience, something that depends on recommendations – word-of-mouth – more than anything else.
In part, that’s what intrigues me so much about Libboo, a new company that is trying to help authors promote their work through “advocacy marketing.”
Libboo offers authors the power to reward their most passionate readers – the ones who recommend your book to their friends – and has the data analytics tools to monitor just who recommends the stuff and how they’re doing it.
It’s a bold step in the emerging world of social commerce. I recently had an email interview with Michael Boezi, Vice President of Strategy, to learn more about the solution and what Libboo hopes to achieve.
I accidentally clicked a press release the other day. This release announced an exciting new “social media system” to help independent authors create buzz for books.
Ebook sales have slowed down. Flattened. Softened. Whatever word you want to call it. Worldwide sales for the first quarter this year? They declined.
Amazon is waging a war against “bookstores” and “book culture.” According to a new article from Salon, anyway.
By now, anyone in the literary world… who reads Internet News… has learned that J.K. Rowling released a novel about four months ago under a man’s name. Robert Galbraith, to be exact.
So, recently, the federal court in New York ruled that Apple played a “central role” in fixing eBook prices with publishers. The goal was to keep the cost of an eBook at $12.99, instead of $9.99.
If you ask a local business about “showrooming,” they’ll either scowl or, more likely, look befuddled. The practice is booming among consumers, though, and any business owner has probably seen it: a customer walks into the store, browses the shelves, and then whips out her smartphone.