For Bands
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Apple Music & The Make-Believe Streaming Music Market
Apple Music is the latest and greatest to enter a crowded space: the streaming music market. Like the other big new competitor, Tidal, Apple Music is only going to offer paid subscriptions, instead of ad-sponsored free music. But why? Why is any company even bothering to enter this space? There is no streaming music market. Period.…
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Want to Market Your Band? Start Moving!
Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people. It’s when you’re on stage. And it’s not just the…
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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why
It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium subscription music service now. And, as expected, indie artists are apparently getting way worse deals…
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Bands: Don’t Forget This One Thing When Marketing Online
The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you make a YouTube video. The next… well… you’re famous. Right? Or maybe you’ll find the…
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5 Boston Music Tech Start-Ups You Should Know About
We might already be entering the era of music business 3.0. That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him. I like the term. It acknowledges that streaming and downloadable songs (music business 2.0) existed before this new wave of music tech start-ups. And also…
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3 New Ways You Can Sell CDs at Shows
It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low. In December 2000, 785.14 albums were sold. In 2013, that number dropped to 289.41 million. This past January, sales reached another record weekly low. My laptop doesn’t even have a…
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Net Neutrality’s Meaning for Bloggers, Writers, and Musicians
Last week, the FCC struck down something called “net neutrality.” You might have seen headlines and decided it was boring. Maybe, for a little while, you were curious about the ruling’s meaning. No one really knows how things are going to work in a post net-neutrality world. But there are a lot of alarm bells…
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7 Things Making Musicians (and the Music Industry) Go Out of Business
I recently stumbled across a really interesting documentary – “Unsound.” No, it’s not out yet. In fact, maybe it never will be. Right now, it’s in the funding stages on IndieGoGO and I beseech everyone to go help make it become a reality. Writers, artists, musicians – anyone who does creative stuff needs to donate…
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