We might already be entering the era of music business 3.0.
That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him.
I like the term. It acknowledges that streaming and downloadable songs (music business 2.0) existed before this new wave of music tech start-ups.
And also acknowledges that streaming and downloads are, slowly but surely, failing musicians.
To be a musician has always been a very poor career move, but you could at least count on album sales to stay (kinda) afloat. That option’s gone, because most people aren’t willing to spend money on music. Digital downloads are dropping. Streaming pays tiny shards of pennies to artists.
So what kind of technology can actually help bands make music, distribute music and get paid? I went to a Boston Music Tech Meetup last week to find out.