For Bands
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The New Influencers: More Artists & Chefs Turn to Instagram Live
Influencers – they used to be Instagram stars who went to hotels and restaurants with the hordes of Followers promising all businesses exponential growth and wealth. But quarantine is changing that. Chefs, artists, musicians, dancers, and everyone else in the service economy suddenly have time on their hands. Lots and lots of time.
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The Stranger Things Chicago Episode is Bad – But It Could be the Future of TV
Source: Netflix The first season of Stranger Things took me by surprise. Literally. My friend introduced me to it and, seven hours later, I was still sitting on the couch. The second season of Strangers Things failed to captivate me in the same way. But one episode was particularly egregious: the Stranger Things Chicago episode.…
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Systems Online: An Album Exploring the Digitization of the Self
My band, Job Creators, released out latest album, Systems Online, on June 27. We worked to polish six songs that we are really, really proud to share with everyone. If you’re curious, you can listen on Spotify or, if you’re old-fashioned like me, you can buy the music on iTunes by looking up “Job Creators.”…
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[INFOGRAPHIC] What Apple Music Means for Bands & Fans
Apple Music has gotten a lot of attention since being announced on June 30. Personally, I haven’t been convinced that Apple is offering anything new with the service. If you’re just a distributor, that really only gives you so many options when it comes to distinguishing your service from another service. So how does it really compare when…
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Apple Music & The Make-Believe Streaming Music Market
Apple Music is the latest and greatest to enter a crowded space: the streaming music market. Like the other big new competitor, Tidal, Apple Music is only going to offer paid subscriptions, instead of ad-sponsored free music. But why? Why is any company even bothering to enter this space? There is no streaming music market. Period.…
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Digital Marketing for Bands: Everyone’s Doing it Wrong
There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” they’ll still become rockstars. The fundamental problem with this belief is that people don’t pay…
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Want to Market Your Band? Start Moving!
Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people. It’s when you’re on stage. And it’s not just the…
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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why
It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium subscription music service now. And, as expected, indie artists are apparently getting way worse deals…
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Bands: Don’t Forget This One Thing When Marketing Online
The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you make a YouTube video. The next… well… you’re famous. Right? Or maybe you’ll find the…
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