content marketing

Don’t Like Native Advertising? Start Paying for News.

September 2, 2014

Lately, there’s been a lot of discussion about one of the newest advertising tactics in the journalism world: native advertising. You might have seen it yourself, if you’ve felt the need to click one of BuzzFeed’s “10 Reasons Why You Should…” list articles. You’ll have a series of copyright-infringing GIFs, generally stolen in some capacity…

Virtual Philosophy

content marketing, digital media, journalism, native advertising, newspaper, social media

Music, Writing, and Art in the Age of the Optional Purchase

February 23, 2013

In the summer of 2010, when I started my first job, I listened to about six hours of Pandora a day. The ads were an annoyance, but I sat through them because I loved the songs that Pandora found for me. I knew that there was such a thing as “Pandora One,” but, like most…

Culture, For Bands, For Visual Artists, For Writers, Rants

art, authors, books, content marketing, For Writers, millennials, Pandora, writing

A Blog About eBooks, Now Advertising an eBook About eBooks

February 21, 2013

Since around October, I’ve been talking a lot about the future of books and the future of eBooks. I’ve made a guide about how writers should blog in a way that gets people to read your stuff. I’ve also talked about how building a platform and an audience is crucial to getting anyone to actually…

For Writers

authors, books, content marketing, ebooks, self-publish, technology, writing

Is the Final Draft Dead?

February 13, 2013

I wrote a lot of this in my car, because I have a smartphone, so now I can talk sternly to it and, magically, those incantations are turned into text. I’ve tried this method to write blog posts before, but it never quite works because swerving through rush hour traffic isn’t the most conducive environment…

For Writers, Technology

blogging, content marketing, ebooks, For Writers, self-publish

How to Set Up Google Authorship on WordPress… and Why All Writers & Bloggers Need It

January 18, 2013

Don’t feel like you’re out-of-the-loop if you haven’t heard of Google+ — practically no one uses it. Sure, there are some reports about a surge of users for Google’s social network, but that’s mostly people who have been tricked into using it by accidentally clicking the wrong button on YouTube or Gmail. The average Google+…

For Writers

content marketing, For Writers, Google, periphery marketing, writing

How to Get Your Creative Stuff to the Top of Search Engines

January 4, 2013

My friend, Tim, had a problem with search engine optimization (SEO). The problem, as with most things on the internet, was with Google. He’s in Doze, an up-and-coming band that recently released their first EP. No matter how hard you tried, you couldn’t find Doze using Google. Pages upon pages of other imposter bands with…

For Bands, For Writers

content marketing, music, music marketing, SEO

[GUIDE] How to Use a Blog To Show Off Your Creative Work

December 30, 2012

When it comes to blogging, nothing is ever easy. Creative people who are blogging as a way to show off their work have it even harder. You can upload as many art pieces and short stories as you want, but it seems almost impossible to get the kind of traffic you want. In many cases,…

For Bands, For Visual Artists, For Writers, Marketing

art, band, blogging, content marketing, marketing, music, technology, writing

Why Instagram Selling Your Photos is a Lot Worse Than You Think

December 19, 2012

Let’s be fair: it’s not clear if Instagram is actually going to sell user photos anymore. And if you’re not on the Instagram train, let’s be clearer: Instagram is a mobile-based, photo-sharing service that’s popular because… well… it makes your photos look like they were taken in about 1975. Recently, the terms of service for…

Technology

content marketing, crowd sourcing, Instagram, technology

Content Marketing: Selling Your Masterpiece by Giving Another One Away

December 9, 2012

If you’ve heard of content marketing before, you know it’s not rocket science. It’s a lot like when stores give away free samples. You try enough of something to find out you like it, then you buy it. How you actually give the sample is the most important part. Businesses often offer free guides that…

For Bands, For Visual Artists, For Writers

content marketing, self-publish, writing

The Future of Content Marketing is Self-Curation

December 2, 2012

Everyone knows there’s a lot of stuff on the internet. In fact, 90% of the data in the world has been created in the last two years. This makes it incredibly important for you – from company to individual – to curate your own content. Last week, I talked about how this means taking all…

For Writers

content marketing, curating content, self-publish, writing