marketing
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What Baby Yoda Can Teach Us About the Future of Memes
When George Lucas was pitching Star Wars and every major studio was rejecting it except for one, he probably couldn’t have imagined the three words together: “Baby Yoda memes.” Although, given that the word “meme” orginated from the Ancient Greek word of mīmēma (“imitated thing”), maybe Yoda himself – a connisseur of broken English translations of ancient…
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How to Use a Blog to Sell Your Book
The government shutdown is over. For now. After so much productive and rigorous hashtagging on Twitter, complaints on Facebook, and half-plagiarised news articles looking for traffic, our representatives had no choice but to start funding things again. And agree to fund the things they passed this year already. During that time – while I was…
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Forget Facebook, Your Band Needs Email Marketing
Bands have a lot of different attitudes when it comes to how they use Facebook. You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows…
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6 Ways to Promote Your Band Online
When it comes to promoting creative stuff online, I think bands might have a bigger problem than anyone, even authors. Now that bands can upload music to a Bandcamp page in about five minutes, they can give their stuff away. You know, the music they made. For free. To no one. They can also charge…
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[GUIDE] How to Use a Blog To Show Off Your Creative Work
When it comes to blogging, nothing is ever easy. Creative people who are blogging as a way to show off their work have it even harder. You can upload as many art pieces and short stories as you want, but it seems almost impossible to get the kind of traffic you want. In many cases,…
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How to Market Your Book as a Product Without Feeling Guilty
When it comes to the word “marketing,” writers get squeamish. Call our books a “product,” and you’re likely to catch a fist to the face. Okay, maybe not a fist. But at least a curled nose and some whispered muttering about the evils of capitalism. Well, unfortunately for your sense of social justice, capitalism is…
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When You Can’t Just Make Art for Art’s Sake
My last blog post, which talked about the merger between Penguin and Random House, reminded me of an important lesson that, as someone who enjoys the notion of “being creative,” I shouldn’t have forgotten. On the internet, you can’t make art for art’s sake. If you do, that’s more or less assuming that your art…
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4 Things You Need to Know About the Brave, Lonely World of Blogging
When I posted my first attempt at “15 Minute Fury” – blog posts that I don’t spend more than 15 minutes on – I thought pretty hard about it. You know, afterwards. I was wondering if I was sacrificing quality for quantity. If, by trying to force myself to create something by giving myself a…
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