music marketing
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Digital Marketing for Bands: Everyone’s Doing it Wrong
There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” they’ll still become rockstars. The fundamental problem with this belief is that people don’t pay…
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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why
It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium subscription music service now. And, as expected, indie artists are apparently getting way worse deals…
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Bands: Don’t Forget This One Thing When Marketing Online
The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you make a YouTube video. The next… well… you’re famous. Right? Or maybe you’ll find the…
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5 Boston Music Tech Start-Ups You Should Know About
We might already be entering the era of music business 3.0. That’s at least what the CEO of music technology start-up Gideen told me in my recent interview with him. I like the term. It acknowledges that streaming and downloadable songs (music business 2.0) existed before this new wave of music tech start-ups. And also…
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3 New Ways You Can Sell CDs at Shows
It’s harder than ever -literally, ever – for bands to sell CDs at shows. People just don’t buy them anymore. CD sales are at an all-time low. In December 2000, 785.14 albums were sold. In 2013, that number dropped to 289.41 million. This past January, sales reached another record weekly low. My laptop doesn’t even have a…
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7 Things Making Musicians (and the Music Industry) Go Out of Business
I recently stumbled across a really interesting documentary – “Unsound.” No, it’s not out yet. In fact, maybe it never will be. Right now, it’s in the funding stages on IndieGoGO and I beseech everyone to go help make it become a reality. Writers, artists, musicians – anyone who does creative stuff needs to donate…
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