social media marketing
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The New Influencers: More Artists & Chefs Turn to Instagram Live
Influencers – they used to be Instagram stars who went to hotels and restaurants with the hordes of Followers promising all businesses exponential growth and wealth. But quarantine is changing that. Chefs, artists, musicians, dancers, and everyone else in the service economy suddenly have time on their hands. Lots and lots of time.
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A Novel Told in Instagram Posts
I’m starting an experiment today: I’m writing a novel in Instagram posts. I’m not sure how many times a week I’m going to post new mini-chapters (Instagram’s limit is allegedly 2,2000 characters per caption), but every week following the chapters, I’m going to post the full chapter here. Here’s why:
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Why People Can’t See Your Band’s Facebook Posts
You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly, truly, can’t see your band’s Facebook posts anymore. What once used to be a ripe old 50% of…
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What Musicians Can Learn from YouTube Millionaires
A few years ago, I saw a video kicking around Facebook called “How to Trick People Into Thinking You’re Good Looking.” It was a standard YouTube video: a webcam photoshoot of some person, doing something. This video was pretty funny, and featured a monologue by someone named Jenna Marbles. Today, Jenna Marbles’ YouTube earnings are…
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5 Ways Your Band Should Be Using Facebook
Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing. A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of content for fans. In fact, I realized the impact of social media when I was…
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3 Social Media Mistakes We Can Learn from the Concert that Never Was
This post originally appeared on MarchPR.com. I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show was on a Monday night. My mission was to see one band in particular, but I didn’t know…
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Writers Stink at Social Media (And Why That’s Bad if You’re Self-Publishing)
I’ve talked about how bad writers can be at Facebook before. It’s pretty obvious if you just take a look around. There are exceptions to the rule, of course, but in general it seems that us writerly folks tend to not like social media that much, particularly the insta-smile networks of Facebook, Twitter, and their…
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Facebook’s IPO: The Good, the Bad, the Ugly
Today marks a new low in Facebook’s share value as the initial lock-up for employees ended and some key people left the company. This has prompted a flurry of speculation about whether Facebook is doomed or not. I’m not going to add my arrow to said flurry, but I’d like to take a step back…
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Help, My Mom Has More Twitter Followers Than Me!
I’m 23. I’ve used Twitter since September. Coincidentally, my mom started a Twitter account around the same time. Take a gander at the two accounts, if you will. My mom has 194 followers at the time of this writing. I have a measley 82. My mom has more Twitter followers than me. Me! A tech-savvy millennial who works for…
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No One Cares About Your Company’s Tweets
~Reading Time: 5 minutes I know you’ve heard the hype. Teenagers are Tweeting each other from their phones. Scratch that. Everyone is Tweeting from their phones, because they all have fancy new smartphones (kinda). Companies are in a panic to follow suit, creating accounts and begging people to follow them. I think it’s time that someone pointed…
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