Blaise Lucey
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Digital Marketing for Bands: Everyone’s Doing it Wrong
There’s a little tiny mushroom industry of music marketers growing. A lot of them offer digital services to help “promote” you. Bands are falling for it. Musicians want to believe that, with enough clever marketing on this magical thing called “the Internet,” they’ll still become rockstars. The fundamental problem with this belief is that people don’t pay…
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Yes, The Goldfinch is Overrated… But Why?
I’m not really qualified to decide what does and doesn’t deserve a Pulitzer. But I’m of the somewhat strong opinion that “The Goldfinch” by Donna Tartt shouldn’t have made the cut. Let me break down this epic journey in rambling, poorly plotted, erratically written, Pulitzer-worthy material. And then let me explain why it spells trouble…
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Want to Market Your Band? Start Moving!
Recently, I found my way to a blog post about giving compelling business presentations and something struck me – the best time to market your band isn’t when you’re sitting behind a keyboard and rattling away on a website or tweeting YouTube clips at people. It’s when you’re on stage. And it’s not just the…
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YouTube’s Music Service Could Screw Indie Musicians – Here’s Why
It’s been an uphill battle for indie musicians to make a living. Forever. Dwindling CD sales haven’t helped much, either, along with the pittances paid by streaming radio stations like Pandora and Spotify. Well, as rumored, YouTube is planning a premium subscription music service now. And, as expected, indie artists are apparently getting way worse deals…
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Hachette v. Amazon: Whose Fault Is It, Anyway?
If you’ve paid any attention to the book industry, you’ll know by now that Hachette and Amazon are locked in some kind of pricing battle. The details aren’t that well known, but the strategy is: Amazon disabled the pre-order option for Hachette books, discounts have vanished and some authors have gone completely unlisted. Meanwhile, Hachette…
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Bands: Don’t Forget This One Thing When Marketing Online
The promise of going viral has never sounded so sweet. From Rebecca Black’s “Friday” to the newly viral and morbidly interesting “Brick in Yo Face” by Stitches, marketing your band online seems like it has magical powers. One day, you make a YouTube video. The next… well… you’re famous. Right? Or maybe you’ll find the…
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3 Ways to Measure Your Book’s Online Marketing Campaign
When it comes to online marketing, independent authors like to think they’re ahead of the curve. Social savvy, internet savvy, and savvy in other miscellaneous ways. But just because you made a Facebook Page and have a Twitter account doesn’t mean that they’re helping sell your eBook. Online marketing is a mysterious mix of luck…
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