For Bands
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Forget Facebook, Your Band Needs Email Marketing
Bands have a lot of different attitudes when it comes to how they use Facebook. You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows…
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Are Spotify & Pandora Killing Music?
Last week, Thom Yorke of Radiohead caused something of an uproar when he proclaimed that he was pulling his music (or at least the stuff he held the rights to) from the online streaming service, Spotify. He wasn’t worried for himself, really, but for the bands and musicians looking to sell their stuff and promote…
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Is Writing & Music & Art Getting Specialized to Death?
I just watched “Dear Mr. Watterson,” a light-hearted documentary about the impact that Bill Watterson’s ever-famous, ever-persistent comic strip, Calvin & Hobbes, has had on people over the years. The part that gripped me most was when several prominent cartoonists spoke in extremely gloomy terms about new media. Berkeley Breathed, the cartoonist behind Opus, Bloom County, and Outland,…
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6 Ways to Promote Your Band Online
When it comes to promoting creative stuff online, I think bands might have a bigger problem than anyone, even authors. Now that bands can upload music to a Bandcamp page in about five minutes, they can give their stuff away. You know, the music they made. For free. To no one. They can also charge…
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The Internet Has Made Us All Entitled Content Thieves
This week, the New York Times closed another loophole that got around its notorious paywall. You know… the paywall. The thing ensuring that one of the last bastions of what Americans call journalism (even if it’s owned by someone with a dubious background at best) doesn’t have to depend on advertising revenue that directly influences its…
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4 Things You Have to Do to Get Google to Show Your Personal Website
A lot of authors, artists, and bands are creating their own websites these days, only to find that… whoa… Google isn’t showing their page. I’ve been blessed and cursed with a one-of-a-kind name, so getting BlaiseLucey.com to the top of Google wasn’t that difficult. I also basically blog for a living, so that helps. The…
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3 Free Platforms for Writers, Musicians, and Artists to Make a Website
If you’re a writer, musician, or artist looking to make a website these days, what do you need to start? Not any knowledge of HTML. Not a web designer. Not a lengthy textbook about “building a website.” You just need about an hour of time and a slightly foggy notion of what to do. Oh,…
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How to Get Your Creative Stuff to the Top of Search Engines
My friend, Tim, had a problem with search engine optimization (SEO). The problem, as with most things on the internet, was with Google. He’s in Doze, an up-and-coming band that recently released their first EP. No matter how hard you tried, you couldn’t find Doze using Google. Pages upon pages of other imposter bands with…
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