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Media Companies: Go Mobile or Become Social Media Serfs
Media companies are having a hard time trying to get people to pay for digital news. When there are so many sites that just provide headlines and a few paragraphs of sensational context (which is what most people want, anyway), it’s difficult to convince readers that “news” is a product that’s worth any money. That’s…
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Why People Can’t See Your Band’s Facebook Posts
You may have noticed something if you have a Facebook Page to promote your band – fewer and fewer people are seeing it. It’s not that people have decided to “dislike” the Page. It’s that they honestly, truly, can’t see your band’s Facebook posts anymore. What once used to be a ripe old 50% of…
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5 Ways Your Band Should Be Using Facebook
Facebook for bands is a Rubik’s Cube. If it works, it can really work. But if it doesn’t… it’s embarrassing. A lot of bands use Facebook on a less-than-monthly basis, but there’s some power to steadily creating a stream of content for fans. In fact, I realized the impact of social media when I was…
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Art-Shelf: A Platform that Lets Artists Do Art, Not Marketing
Whether you’re a painter, a sketch artist or a sculptor, the Internet can be an alluring place to market your art. But a lot of the time, artists get bogged down by the amount of work it takes to maintain a website, promote their work on social media, and constantly offer new pieces to stay…
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3 Social Media Mistakes We Can Learn from the Concert that Never Was
This post originally appeared on MarchPR.com. I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show was on a Monday night. My mission was to see one band in particular, but I didn’t know…
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Does Giving Away Your Music for Free Really Get People to Buy It?
In October 2012, I was inspired to start this website (at least in its current form), because I talked to a musician. Specifically, I talked to Owen Packard, the guitarist for UK-based metal band, Earthtone9. I was trying to figure out whether eBooks and mp3s could still make authors and musicians some kind of money.…
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Writers Stink at Social Media (And Why That’s Bad if You’re Self-Publishing)
I’ve talked about how bad writers can be at Facebook before. It’s pretty obvious if you just take a look around. There are exceptions to the rule, of course, but in general it seems that us writerly folks tend to not like social media that much, particularly the insta-smile networks of Facebook, Twitter, and their…
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How One Author Makes Facebook Work
Facebook has been something of a Rubik’s Cube for authors. Even if you take a look at some of the most famous authors’ Facebook Pages, you can tell that the teams pulling the strings have a pretty poor understanding of how it all works. In my quest for authors who use Facebook effectively, I first…
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Learning Facebook Marketing from 50 Shades of Grey
When I set out to grade five author Facebook Pages, I wasn’t quite sure what I would find. Mostly, I expected a vast treasure trove of disappointment. Mostly, I wasn’t disappointed in discovering that disappointment. Until I took a look at the Facebook Page of E.L. James, author of 50 Shades of Grey. Now, I’m…
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How A Sci-Fi Magazine Uses Facebook to Sell Issues
When authors talk about promoting their books, the “S” word isn’t far behind. Everyone knows social media is important for writers in some abstract context, but they’re not sure how it actually works. That includes me. I’ve tried investigating it all month, first by interviewing author Holly Robinson about how she uses Twitter. Then, by taking…
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How A Sci-Fi Magazine Uses Facebook to Sell Issues
When authors talk about promoting their books, the “S” word isn’t far behind. Everyone knows social media is important for writers in some abstract context, but they’re not sure how it actually works. That includes me. I’ve tried investigating it all month, first by interviewing author Holly Robinson about how she uses Twitter. Then, by taking…
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