Blaise Lucey

Art-Shelf: A Platform that Lets Artists Do Art, Not Marketing

October 21, 2013

Whether you’re a painter, a sketch artist or a sculptor, the Internet can be an alluring place to market your art. But a lot of the time, artists get bogged down by the amount of work it takes to maintain a website, promote their work on social media, and constantly offer new pieces to stay…

For Visual Artists

art, art marketing, Facebook, For Artists, marketing, painting, social media, start-up, technology

3 Social Media Mistakes We Can Learn from the Concert that Never Was

October 10, 2013

This post originally appeared on MarchPR.com. I recently tried to go to a concert here in Boston. I won’t name the venue or the bands, even the most popular of which is pretty much unknown. The show was on a Monday night. My mission was to see one band in particular, but I didn’t know…

For Bands

Facebook, For Bands, music, music marketing, social media, social media marketing, Twitter

7 eBook Statistics All Writers and Book Lovers Should See

September 30, 2013

Ebook studies about market shares and sales are all over the place. But eBook studies about reader habits are a little harder to find. That’s why I was excited to finally see one that talked about… copyright. What is a book “worth” when authors are being taught by Amazon that the way to promote their…

For Writers

authors, books, ebooks, publishing, writing

How Pandora Could Help Bands Sell Tickets to Shows

September 20, 2013

Last week, I ventured out to see a band I had discovered on Pandora – El Ten Eleven. I’ve known about them since 2009, when their song, “My Only Swerving,” emerged onto one of my radio stations. Ever since I graduated college and moved to a place where bands actually visit, I’ve been periodically checking…

For Bands

bands, boston, For Bands, internet radio, music, music marketing, Pandora, technology

Why You Didn’t Get Any Sales from Your KDP Select Promotion

September 11, 2013

You wrote the book. You did the research. You got a cover. Finally, you formatted the thing for Amazon Kindle and decided to try KDP Select. Gleefully, you set up the promotion and let ‘er whirl. You scaled your expectations accordingly. “Maybe a dozen sales, not more… but, you know, maybe it’s the next Fifty…

For Writers

Amazon, book marketing, books, KDP promotion, KDP Select, publishing, self-publish, writing

Forget Facebook, Your Band Needs Email Marketing

September 6, 2013

Bands have a lot of different attitudes when it comes to how they use Facebook. You’ve got the guys who don’t like to fill out any information. Then the ones who prefer to post vague and mysterious, almost nonsensical blocks of text. You’ve also got overly gracious bands that thank fans for being at shows…

For Bands

albums, bands, cds, DIY, For Bands, local shows, marketing, music, musicians, records, self-publish

Libboo: A New Social Media Platform that Might Actually Help Authors

August 28, 2013

When it comes to social media for authors, I’m skeptical at best. The average conversion rate for B2B companies on social media is 1.6 percent and they’re selling a solution to some kind of problem. Authors are selling a commoditized experience, something that depends on recommendations – word-of-mouth – more than anything else. In part,…

For Writers

advocacy marketing, books, libboo, publishing, self-publish, social media, writing

Why Authors Shouldn’t Pay for Social Media Services

August 26, 2013

I accidentally clicked a press release the other day. This release announced an exciting new “social media system” to help independent authors create buzz for books. A noble goal, albeit a lofty one. Dog Ear Publishing, one of the many self-publishing platforms in the indie author world, offers the service with a nice little bonus:…

For Writers, Rants, Technology

book marketing, books, ebooks, publishing, self-publish, social media, writing

Does Giving Away Your Music for Free Really Get People to Buy It?

August 20, 2013

In October 2012, I was inspired to start this website (at least in its current form), because I talked to a musician. Specifically, I talked to Owen Packard, the guitarist for UK-based metal band, Earthtone9. I was trying to figure out whether eBooks and mp3s could still make authors and musicians some kind of money.…

For Bands

case study, crowd funding, email marketing, Facebook, Facebook marketing, For Bands, internet, music, online music, self-publish, social media

Download “Technology & Culture Stink” for Free!

August 14, 2013

Today’s the last day of my KDP Select promotion of my short story collection, “Technology & Culture” stink. So if you’re remotely interested in reading short stories about topics that few authors have covered yet, like: social media ebooks cloud computing global warming a political race full of lawyer-reporters, a popular new profession Then check…

Fiction

books, ebooks, publishing, self-publish, social media, writing